The Two Most Powerful Success Principals
From Jimmy Vee’s Point Of View
When Travis and I decided to go head to head on the two most powerful success principles I got a little worried. What if we wrote about the same exact things? That might not make for a very effective head to head. But then I thought that if we did pick the same two success principles that would really say something about the power of those principles, wouldn’t it.
You see… we don’t talk about what we are going to write in this column. We just come up with a topic and then we each go for it. Only afterwards do we see the results and I have to say I’m excited to see how we match up on this topic.
So without further ado I will let you in on Jimmy's Top Two Secret Success Principles.
Secret Success Principle #1: Think Big.
Thinking big is critical to BIG success and if you don’t want BIG success then what the hell are you doing all this for? Little success can be found working at the mall. BIG success starts first in your mind and spirit and then with the proper nurturing blossoms into a thriving, cash producing realty.
I’ve heard some people say that they don’t want to make a lot of money and they don’t need to be recognized as being a really successful person. I think that is a load of crap. I’ve made no money and I’ve made big money and the big money is waaaayyyy better. Not to mention, everyone wants to be recognized for their achievement and success. That’s human nature. Don’t try to run from that, embrace it and use it to your advantage.
If you start off with the mindset that you don’t want or need to make a lot of money or have big success I can guarantee you this… you will never have it. But if you truly believe that you deserve big success and the financial reward that comes with it then you can have it. The next step after believing it is to really know it.
Once you believe it and then you know it, you can start creating the plan that will get you there. A really great thing our good friend Michael York always says is, “BIG is Available.” And man is he right. When you can embrace this concept and make it part of your belief system, visualize yourself reaching it and putting a plan together to achieve it...you are miles ahead of most people.
Well… This leads into success principle number two.
Secret Success Principle #2: Once you know that big is in your future...that it is inevitable for you to reach the highest peak of personal success...then it is time to create the plan that will allow you to reach it. A plan is great but without ACTION a plan and a belief are worthless.
Here’s an experiment to prove my point. Write out a plan of what you are going to do tomorrow. Make it as detailed as you want. Then stick it in your sock drawer and don’t look at it and don’t follow it and don’t take any action on any of the items on the list.
Do you think you will reach your goal?
Do you think you will find BIG success with what you planned to accomplish? The answer is NO.
Now that is a pretty ridiculous example. It was set up for failure. But that’s the same thing most of us do more or less. Either we don’t plan, or we don’t take action. We set ourselves up to fail and never reach our success. Here are two keys to having success with your planning and taking action.
Make the plan flexible and take action FAST and often.
Don’t wait for the best opportunity. It will never come. Take as much action as you can. Come up with an idea and implement it right away. It doesn’t have to be a big idea.
Many times small, little changes that often get ignored or dismissed for lack of time or energy can create huge changes. That’s what you are looking for. If you can make small percentage point changes to your success everyday this year at the end of the year you are looking at a significant change in the overall number. It’s exponential growth.
So, don’t wait. Take action quickly and often and don’t be discouraged. Some of the action you take won’t work. Even the ones that you think will be major moves can turn out to deliver no results. This has happened to us many, many times and still does.
You never stop doing this if you really are in it for BIG success. The more you do it the better you get at it but it doesn’t mean you won’t have ideas and actions that you take that don’t pan out. Just keep believing that BIG is available and know that you are going to take it and keep taking actions every day to get there.
Here’s an idea on how to make this happen.
Get a notebook and draw a line down the middle of all the pages making two columns. On the top of the left column write the word “Ideas” and on the top of the right hand column write the word “Actions.” Every week in the ideas column write down some ideas you can implement in your business and personal life that you can move you toward BIG success. Then for every idea you write down make a list of actions steps that would need to happen to achieve it.
At the beginning of each week choose the ideas you are going to implement that week and move the action items associated with the idea into your weekly planner. Then take action.
On the inside cover of the notebook write down what BIG Success looks like to you. Write it out in full detail. The kind of house you’ll live in with specifics, the kind of car you will drive, how your business with function, what your role will be in it and how much time will you work. Write down what your family life will be like and how you will spend your time.
Then write down these quotes:
"Men acquire a particular quality by constantly acting a particular way... you become just by performing just actions, temperate by performing temperate actions, brave by performing brave actions."
"The superior man is modest in his speech, but exceeds in his actions."
Review this cover several times per week.
From Travis Miller’s Point Of View
On the surface it may seem like an impossible task to choose just two success principles—surely there are many ideas I could share with you that can make a difference. Indeed. However, all things must have a beginning and I believe I have selected two principles which will serve as a suitable beginning for this discussion. In my humble opinion (IMHO) there really can be no success without the full embrace and application of these ideas.
What's interesting is that these exact principles are ignored in the vast majority of cases. We're frequently called upon to help with a company's marketing—dream up a new campaign idea, write a new letter, think up some headlines, rebuild a web site, etc. But there can be no marketing success without these...and they have nothing to do with the technical or tactical side of marketing.
So let's get to it, shall we?
Most Powerful Principle #1: Beginning. Most marketing efforts (and many businesses) fail because they never actually begin. As Elvis sang, we need "a little less conversation, a little more action."
I've sat through hundreds of hours of ridiculous meetings where ideas are dreamt up, tossed around, tweaked then crushed. Here's a big idea: talking about doing something (let's say marketing) doesn't actually produce any results—it just wastes a lot of time. Unless someone at the next table over in the restaurant hears us talking, if you never actually run that ad, absolutely nothing will happen, guaranteed.
It's really easy to talk about stuff. But you know what? It's really not that much harder to actually do stuff. Go to any success seminar. You'll see hundreds or thousands of people walking around, charged up with recent enthusiasm from the last presenter. And in the back of their minds they'll all be wondering, "Why is she successful and I'm not?" or "Why does he make so much money and I'm still struggling?"
Here's the amazing thing—in many cases, upon closer examination, that person who's wondering where their money train is has not put in place the elements necessary to actually be successful. They haven't begun. Too much conversation, not enough action.
Here's a real personal story about a young guy we recently met. I'll withhold the specifics because of the sensitive nature of the ideas—and the person involved is a subscriber to this newsletter (you know who you are). This young gentleman we recently met is making EXTRAORDINARY money. The kind of money that would make most people get dizzy. And he's working on the project about 2 days per week with no employees and virtually zero overhead.
On a conference call with this new friend, I asked him, "What in the world are you doing and how are you doing it?" And in the back of my mind I was really wondering, "How can this 20 something guy make over a million dollars a year-part time?"
You would expect the answer to be amazing. It's not. And it's not even important. In fact, it was nothing new, nothing unique, no rocket science involved. I'd heard all of it before.
Why was he making a cool million part time while most people can't even dream of doing it full time? Simple. He was doing it. He had begun. He had put in place a small, replicatable system that was based on sound strategy and well executed tactics. Most people had not.
What did we do? Well, we could have scheduled a board meeting to talk about it, we could have hemmed and hawed over lunch. But we didn't. We picked up the shovel (figuratively) and started digging. Immediately. We're now halfway done with the first phase of creating our own process modeled after his (no competition). Truth is, it was harder to wonder why he was so successful than it was to replicate his actions. Doing was easier than dreaming. Acting was easier than conversing.
This idea transitions almost automatically into…
Most Powerful Principle #2: Leverage. This is a tough one because embracing and applying this gem frequently means radically changing your business. But if you're not happy with things as they are, this may not be a bad idea.
We've personally experienced the immense power of high-leverage (and the frustration of low-leverage).
Here's a recent example. We were having a phone conference with a vendor discussing a project he was working on for a client of ours. The problem was that the project was very low-yield. I didn't believe it had a chance of earning any money for my client, and I don't suspect the vendor was being paid very much for the project. So it was sort of a waste of everyone's time. The call took 30 minutes.
Immediately thereafter we had an intro call with another person with a very similar business as the first vendor. Turns out this person is working on a project that closely parallels a new project we have been dreaming up—and he needed help. This project has the potential to make a lot of people a lot of money and make the lives of many of our clients much easier. We quickly sketched out a joint venture arrangement in which they managed the development and we managed the marketing. My heart was racing by the end of the call because I knew it was life changing. The call took 30 minutes.
So in 1 hour we had two 30 minute calls with similar people that had drastically different outcomes. Makes one wonder, why even bother with the first call? In our case we did it out of obligation. But the lesson here is to avoid obliging yourself to "little" opportunities when the "big" opportunities live right next door and don't require any more work (and in many cases, less).
Jimmy & his wife were over for dinner this past weekend. We were reminiscing about one of the first proposals we made after starting our own business. It was for $300 and involved a lot of work. Thankfully we didn't close the deal.
Listen, the little, low-leverage, pain in the butt deals are as much or more trouble as the real deals that make real money. I've found that the people who pay you the least amount of money are the ones who cause you the most amount of trouble.
So what is high-leverage? Well, here are a few of my ideas about what it is & isn’t. First of all, it's not trading time for money. Believe it or not, we've found that almost no matter how high your hourly rate goes, it's still not a great deal for you. There is a breaking point, a point at which people will stop paying (based on an hourly rate). Instead, get paid on the results. Another concept is to be in the middle of scenarios where money changes hands. Helping facilitate relationships and partnerships can make a lot of money and require little time. Or, take an existing process, perhaps something you do locally, and roll it out nationally. Finally, duplicate your efforts using written or recorded material or by consulting in a group environment.
Take a newsletter such as this for instance. If you have 1,000 paying subscribers at $30 per month, that's $30,000 per month. Divide that by the amount of time it takes to develop the newsletter and you'll find that the hourly rate is insane—higher than you could ever get away charging for your time. So what's a better investment? Finding new clients or marketing for newsletter subscribers?
Obviously this means very different things for different people. But the principle holds true for all—dump the deals that make you jump through hoops, trade your time for money and reduce your availability and trade them in for the time and mental focus to find and get involved with bigger opportunities.